How does this formula improve absorption?

Because CoQ10 is fat-soluble, it is difficult for the body to fully absorb. Advanced CoQ10 is formulated as an easy-to-swallow softgel that overcomes this challenge in two ways. First, it delivers 200 mg of pure Kaneka® Q10, the antioxidant form your body naturally produces to combat oxidation. Plus, non-GMO sunflower oil safely transport the active compounds to your heart, muscles and brain where they can produce energy.*